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  • Marketing

    The marketing department of Lagopharm is represented by a strong professional team with extensive experience in various therapeutic areas and promotion channels - from OTC medicines, dietary supplements to prescription and hospital medicines and medical products.

    Tasks

    We use our experience and knowledge, together with the most modern approaches and promotion technologies, to solve any problems.

    We identify needs and set goals

    We conduct a competitive analysis

    We develop a strategy

    We offer solutions and tools to achieve the goal

    We analyze the results on-line

    We promptly and quickly respond to any changes and adjust the course if necessary

    Instruments

    We use all the necessary and effective instruments: promotion among healthcare professionals, trade marketing activities and online promotion. The main format for promoting the company's products is Internet marketing, which includes instruments such as:

    Contextual advertising

    Targeted advertising

    Display advertising

    Programmatic

    SERM

    SMM

    SEO promotion

    Collaboration with bloggers

    Conducting promotions and contests

    Advantages

    Selection of the optimal way to solve a specific problem

    Tracking work results 24/7

    Creative approach to the development of each ad

    Interaction with the consumer at every stage of making a purchase decision

    High expertise in business analytics

    Preparation of reliable forecasts

    Cost-effectiveness analysis

    Professional team for each project

    Medical promotion

    An integral part of Lagopharm's marketing is medical and pharmacy promotion, which is carried out by a professional team of medical representatives under the guidance of experienced managers. These areas include the following types of work:

    Individual visits

    Organization of local events

    Organization and conduct of presentations in clinics

    Participation in conferences

    Organization of pharmaceutical circles for pharmacy workers

    Cooperation with pharmacy chains in order to conduct joint promotions, etc.