Our work

Lagopharm to deploy requisite resources for successful commercialization in various therapy areas

Resources

resources

Significant personnel resources committed current product portfolio (with nimble / expanded deployment as needed)

commercial-director

Commercial director

pharmacy-chains-manager

Pharmacy chains 
manager

product-manager

Product
manager

sales

10+ sales reps / 
KAMs

general-management

Engaged general management*

supporting-services

Supporting 
services

Ongoing marketing projects:

pharmacy-chains

Pharmacy 
chains projects

target

High-impact, 
targeted advertising*

round-tables

Round tables for pharmacists and conference participation for physicians

communication-with-doctors

Education-based communication with doctors via postgraduate education

Selected success factors / potential activities

factors

Optimal logistics processes with national, hospital and specialized distributors, i.e., stock management process, including regional branches, territorial coverage

communication-with-distributors

Effective communication 
with distributors*

Re-invigorated pharmacy engagement

stocks

Sufficient inventory stocks in pharmacy chains and individual pharmacies

pharmacy-engagement

Holistic pharmacy engagement (17,000 actively covered; ~35% covered overall)

Targeted, tailored physician engagement via bottom up (sales visits) and top down (ads and KOL engagement) activities

general-management

10 active MRs (KAMs) coverage 
(2,000 category A specialists)

private-institutions

Development of private medical institutions segments