Lagopharm to deploy requisite resources for successful commercialization in various therapy areas
Commercial director
Pharmacy chains manager
Product manager
10+ sales reps / KAMs
Engaged general management*
Supporting services
Pharmacy chains projects
High-impact, targeted advertising*
Round tables for pharmacists and conference participation for physicians
Education-based communication with doctors via postgraduate education
Effective communication with distributors*
Sufficient inventory stocks in pharmacy chains and individual pharmacies
Holistic pharmacy engagement (17,000 actively covered; ~35% covered overall)
10 active MRs (KAMs) coverage (2,000 category A specialists)
Development of private medical institutions segments