Lagopharm’s services far surpass a typical distributor offering and are unmatched in Russia
Typical distributor
Focus on overall portfolio sales across multiple manufacturers, with limited focus on brands specifically and resources spread across multiple companies and products
Employ existing field force across multiple promoted products with typically limited success
Use less experienced marketing specialists across a distributor’s overall portfolio, with relatively little attention to any particular drug
Have very little experience with e-marketing tools, with field force typically not visiting physicians; doctor targeting not developed and not used in current practice
Core expertise in distribution and logistics
Incentivized to show results across the whole, multi-company portfolio with focus on larger drugs
Lagopharm
Focus on promotion of selected brands by highly professional field force and experienced product management team, with requisite resources to ensure sales target performance
Leverage specialized field force focused specifically on selected brand
Use a dedicated, professional product manager to conduct promotional activities and brand planning
Driven to holistically approach prioritized stakeholders, i.e., high prescribing physicians approached via KAMs, messages in journals and e-marketing tools
Core expertise in sales & marketing functions
Strongly motivated and incentivized to deliver excellent results for selected brands
