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  • About us

    Lagopharm is a robust sales and marketing platform tailored to successfully commercialize drugs and medical devices in Russia

    • “Enhanced distributor” with strong sales and marketing capabilities effectively providing outsourced commercialization services to pharmaceutical companies
    • Focus on drugs requiring tailored promotional activities and managerial focus that would be most efficiently provided by a smaller organization
    • Significant managerial and commercial resources required for successful execution might be an “inefficient” investment for a large company given alternative opportunities, i.e., larger products, and the industry cost structure
    • Turnkey solution encompassing all sales & marketing, commercial and other relevant services with unparalleled service levels
    • Work both on supply (distributors, pharmacy chains, private and state clinics) and demand (physicians and pharmacists) sides
    • Strong incentive to perform embedded in the business model
    • Fully licensed operator with robust supply chain infrastructure, including licensed pharmaceutical warehouse
    • Lagopharm includes ~35 personnel across sales & marketing / market access, commercial and other relevant areas
    • Number of personnel could be increased depending on new products will be added to the portfolio

    Capabilities, focus and service levels are key differentiating factors

    • Best-in-class team that has “cut its teeth” in senior sales, marketing and commercial roles in some of the most sophisticated pharmaceutical companies
    • Strong local market understanding, analytical toolkit, and practical experience leading to tailored, targeted approach to commercializing drugs
    • Targeted expertise in regulatory, marketing, government relations, market access, sales and distribution of medicines
    • Superior connections with key medical / pharmaceutical industry stakeholders
    • Ability to ramp up quickly / hit the ground running
    • Requisite attention to every products from experienced team
    • Focus on value added activities and quick reactions to market dynamics enabled by nimble decision-making
    • DNA of a high-quality service company, with “around the clock availability” and responsiveness
    • Full commitment to partner; vision to be a trusted partner

    Capabilities, focus and service levels are key differentiating factors

    • Market access programs with the Government
    • Educational programs with Clinics
    • DTC campaigns for Consumers
    • Direct contracts with Russian national distributors
    • Comprehensive engagement and purchasing facilitation
    • Ongoing (daily) monitoring of regional branches’ stock levels
    • Promotion activity to pharmacies via online order placement system
    • Marketing contracts with pharmacy chains aimed at sufficient inventory levels support and sales growth
    • Ongoing (weekly) monitoring of pharmacy chain performance
    • Educational seminars for chains and pharmacists' associations
    • Physician targeting and ongoing coverage of selected high prescribers (category A)
    • Physician polling to uncover unmet needs and tailor communications
    • E-marketing (i.e., professional social networks, Instagram, Facebook)
    • Advertising in trade / professional journals
    • Medical postgraduate education support, organization of educational sessions
    • Participation in key medical professional conferences and other relevant groups