The marketing department of Lagopharm is represented by a strong professional team with extensive experience in various therapeutic areas and promotion channels - from OTC medicines, dietary supplements to prescription and hospital medicines and medical products.
We use our experience and knowledge, together with the most modern approaches and promotion technologies, to solve any problems.
We identify needs and set goals
We conduct a competitive analysis
We develop a strategy
We offer solutions and tools to achieve the goal
We analyze the results on-line
We promptly and quickly respond to any changes and adjust the course if necessary
We use all the necessary and effective instruments: promotion among healthcare professionals, trade marketing activities and online promotion. The main format for promoting the company's products is Internet marketing, which includes instruments such as:
Collaboration with bloggers
Conducting promotions and contests
Selection of the optimal way to solve a specific problem
Tracking work results 24/7
Creative approach to the development of each ad
Interaction with the consumer at every stage of making a purchase decision
High expertise in business analytics
Preparation of reliable forecasts
Professional team for each project
An integral part of Lagopharm's marketing is medical and pharmacy promotion, which is carried out by a professional team of medical representatives under the guidance of experienced managers. These areas include the following types of work:
Organization of local events
Organization and conduct of presentations in clinics
Participation in conferences
Organization of pharmaceutical circles for pharmacy workers
Cooperation with pharmacy chains in order to conduct joint promotions, etc.